Salon market share
would repurchase product
Salons use product
A Montagu business
- Market-leading product with strong brand loyalty – 92% of customers would buy again
- Track record of strong financial growth
- Products entrenched in salons and consumers’ lifestyles
Growth unlocked through international expansion
We worked with Jemella’s management team to execute a successful value creation strategy that saw it expand into new geographical markets and transition to a direct sales model, increasing sales rapidly. Investment was also made in the management team to enhance the company’s marketing capabilities and develop new products.
There was a significant interest in the company and an unsolicited offer from a trade buyer triggered the launch of a formal process. In 2013, Montagu sold Jemella to private equity investor Lion Capital.